As for the logo itself, it looks a hell of a lot more threatening than their original logo. It better reflects the team’s colors, and anatomically appears more like a jaguar. Some have gone as far as to say that the Jaguars are using this logo change as a means to increase merchandise sales for revenue, but with the revenue-share system that the NFL uses this would be the least of their worries and changing the logo would not be worth their time or money if that were their main goal in doing so.
The Jacksonville Jaguars have had their foot halfway out the door of the NFL for years now. Their move to have a game featured in London for the past few years was great because it has given them an entirely new market in England. Not only did they have the initiative to expand the NFL to England with live professional football, but they have created an entirely new fan base that the city of Jacksonville has been unable to sustain on its own.
The new Jaguar head that is Jacksonville’s logo has received quite a bit of attention both positive and negative. Whether or not one believes it is a positive alternative to the old logo, the team is getting a lot of media attention and has become one of the main focuses in the NFL as of last Tuesday when they released the new logo.
Along with the release of this new logo, the Jaguars have also told NFL fans that they are planning on releasing their new jersey design in April 2013 which will only bring more attention to the team who has gone nearly unnoticed since their last playoff appearance in 2007 when they lost to the New England Patriots in an AFC Divisional Playoff game. They haven’t even had a record above .500 since then.
Jacksonville unveiled the possibility of upgrading its video board, potentially making it the largest video board in the league!
The new logo has not only given Jacksonville a new image in the NFL, but also brought attention to the team which I believe will result in increased ticket sales and bring back the financial stability to this recently unsuccessful organization.
So fans, you decide:
Hit or Miss?